Jumeirah boosts branded residence portfolio with new Emirates Towers project

Jumeirah has announced three new developments in Dubai, including a boutique hotel at La Mer South and two branded residential projects. Aligned with its Mission 2030 strategy, the expansion reinforces its focus on experiential luxury, branded residences, and boutique-scale properties. With this, Jumeirah strengthens its leadership in its home market and scales its footprint across lifestyle and mixed-use destinations.